Protect Your Data. Protect Your Brand. By Guest Blogger Tamara Haggerty
All too often you hear another major company is the victim of a data breach and millions of their customers are at risk of having their identities stolen and their bank accounts compromised. What you hear on the news is just a snapshot of what is happening to businesses of all sizes on a frequent basis. No business or organization is safe from an attack and it is incumbent upon the owners, employees, and stakeholders to ensure that sensitive information is protected and that there is a plan in place to remedy a breach should it occur. Failing to do so puts the organization in the risky position of having a damaged reputation; lost customers and revenue; stolen intellectual property and trade secrets; hefty fines levied against it; and lengthy and costly litigation. You work hard to build your brand so put the time and effort into protecting it.